RADO is a brand that transforms time into art, combining Swiss watchmaking craftsmanship with revolutionary materials and exceptional design. The brand was founded in 1917 in Lengen, Switzerland, by three brothers – Fritz, Ernst and Weiner Schlup, initially under the name Schlup & Co. and engaged in the production of watch movements in a small workshop in their house.

In 1957, the company launched its first watch under the RADO brand, beginning its path to global recognition. RADO quickly distinguished itself with its innovative thinking and use of revolutionary materials – the first major innovation being a pure ceramic case, which offered exceptional durability and scratch resistance.

In 1962, RADO introduced the Golden Horse model, and in 1968 the brand achieved global fame with the DiaStar 1 – the world’s first scratch-resistant watch made of hard metal-ceramic. This model became a symbol of RADO's technological superiority and laid the foundation for future innovations by the company.

Since then, RADO has continued to perfect new materials and technologies, including highly resistant ceramic, sapphire crystal and titanium. The brand's watches are known for their minimalist design, lightness and durability, and the brand has established itself as a leader in combining modern style with engineering precision.

Today, RADO is a symbol of innovation, elegance and reliability, combining Swiss watchmaking craftsmanship with unique materials that continue to inspire connoisseurs of luxury and modern watches around the world.