The history of the Swiss watch brand Mido began in 1918, when it was founded by Georges Schaeren in the Swiss town of Solothurn. The very name “Mido” comes from the Spanish phrase “Yo mido” – “I measure,” emphasizing the precision and accuracy of its timepieces. From the outset, the brand distinguished itself through its pursuit of elegant design, innovative technology, and reliability.

In the 1930s, Mido became known for its watches shaped like automobile radiator grilles, which made the brand especially popular among car design enthusiasts. During the same period, the company also introduced the Aquadura crown-sealing system, which used natural cork to ensure outstanding water resistance.

In 1959, Mido launched the Ocean Star collection, which quickly became a symbol of durability and resistance to water, shocks, and dust. Over the following decades, the brand steadily strengthened its reputation as a watchmaker combining Swiss precision, timeless design, and high functionality.

Today, Mido is part of the Swatch Group and continues to evolve, focusing on automatic movements, extended power reserves, and enduring elegance. With more than a century of heritage, Mido remains a trusted choice for those who value Swiss tradition, contemporary design, and uncompromising quality.