In 1965, the designer Laura Biagiotti founded the Laura Biagiotti fashion house with her partner Gianni Chigna, whom she later married. In the beginning, she made clothes for other famous fashion houses, but in 1972 Laura Biagiotti's first own women's collection was born. Laura Biagiotti soon became known for perfectly tailored clothes made of cashmere and other extremely high quality fabrics. Today, the Laura Biagiotti fashion house is known not only for its clothes, but also for its quality shoes, perfumes and accessories. In 1988, Laura Biagiotti launched its first perfume, the women's Fiori Bianchi. The following years saw the release of Roma and Venezia, the first perfumes from Laura Biagiotti's popular series dedicated to famous Italian cities.