The story of the 666Barcelona brand begins in 2002 in the heart of Barcelona, when two avant-garde Spanish designers – Ferran Serra and Oscar Vera – decided to overturn the conventions of traditional watch design. As the founders of the successful design studio Clon Design, they joined forces with the renowned watch manufacturer Relojes Micro to breathe life into a bold, provocative, and fiercely individualistic brand.

The brand's name intentionally plays with the mystique of the number 666, but rather than seeking a religious context, it taps into a rebellious spirit, eternal change, and the audacity to be different. By linking this number to the cosmopolitan, artistic, and free-spirited atmosphere of Barcelona, the creators birthed a concept that quickly captured the attention of urban nomads and haute streetwear enthusiasts.

The core philosophy of Serra and Vera is to transform the watch from a simple timekeeping instrument into a powerful medium for self-expression. From its very first collections, 666Barcelona made a striking impression with its unconventional approach – they replaced classic shapes with massive, sometimes asymmetrical cases, unexpected materials, and innovative ways of displaying hours and minutes. Iconic models like Underpressure, inspired by vintage pressure gauges, or the 28 series, which relies on a minimalist yet brutalist design, quickly became objects of desire for people who are not afraid to express their individuality.

Over the years, 666Barcelona has successfully established itself as a symbol of contemporary Spanish industrial design. The brand captures the pulse of the streets, Gaudí's architectural heritage, and the city's modern nightlife, translating them into accessories that carry a sense of freedom, a dash of irony, and uncompromising style. Even in a world dominated by digital technologies, the brand maintains its cult status among connoisseurs, proving that time looks best when it is daring.