Rotary Watches Ltd is a company founded in La Chaux-de-Fonds, Switzerland, by Moises Dreyfuss in 1895. Family members from the 1920s began importing watches into Britain, with the aim of making it the most successful market of the company.

Since 2014, it has been owned by Citychamp Watch & Jewelery Group Limited (an investment holding previously known as China Haidian Holdings until 2014)

In 1940, Rotary became the official supplier of watches to the British Army. The move puts the company's watches in almost every household in the UK, leaving a lasting impression on the Island brand.

And Rotary's "winged wheel" logo was first introduced in 1925 and has undergone only minor changes in appearance since then. In addition to its traditional brand, the company also produces watches under the more exclusive name "Dreyfuss & Co."

Rotary is a member of the Federation of the Swiss Watch Industry FH. Rotary Watches is now headquartered in the UK.

The company offers a wide range of watches made in Switzerland, along with a range of cheaper items made elsewhere, usually in factories in Japan or China.

Bet on Swiss taste and quality that never gets old. And to a brand that has proven itself many times over in human history.