In the late 1990s, Paris was captivated by the fledgling watch market brand Freelook. The very name of the brand predetermines the mission of its creators, namely a unique design, a creation of the free spirit, intertwined with the elegance of fashion trends. At the beginning, the watches were intended for lovers of this type of accessories, in the French market. Very quickly, however, they became the best-selling watches in the American market, and then throughout Europe and the Middle East. The typical French lines embedded in the design of Freelook watches have made them favorites of a large number of celebrities, and also given them a place in some of the most elite fashion magazines. Most of the brand's watches are designed with Swarovski stones, giving them both tenderness and luxury. The unique designs of the Fossil brand define them more as a piece of jewelry corresponding to the free, energetic, stylish and modern woman.